mono75

Decrypting Cryptic’s Business plan or how you ruin your fan base for Dummies

In Uncategorized am August 13, 2009 um 9:08 am

(Part 1)

It’s my first Blog of many to come and I don’t want to bash anybody especially not Cryptic, since they are pretty good at what they are doing – developing awesome games. And I have the up most respect for all the talented people that work there.But  like I stated in the Champions Online Forum and you don’t have to be a rocket scientist to understand that an MMO, especially an MMO needs a satisfied fan base.
It’s the driving force; these are the people who bought your game! The same people who do free marketing for you since they are telling all their friends how great your game is and that they should definitive try it out.
The same people that have your back in every forum when people try to bash your game,the same people who bought the game because your brand stands for some thing.

But the most import part is these are the same people why you became Game developer, Artist and so on in first place. You wanted that people are playing your game and experience something new and enjoyable. And we do!!!

But with the latest MT which you are trying to sell us you have reached the crossroad and now the fan base will watch which path you will take.

There are many paths and they have different names:
One road is called greedy, trying to find many ways to get every penny from your customers.
One road is called loyal; be loyal to your fan base and get totally rid of the MT idea. And your fan base will appreciate it and who knows what the future brings.
One road is called respect; respect the wishes of your fan base and don’t implement it now but leave the option open for later if necessary.
One road is called innovation; find an alternative way to get extra money.

And please don’t use empty phrases like “You don’t need to buy it”, “It has no effect on the gameplay”. If we don’t need to buy it why sell it in the first place and everything in a game has an effect on a player otherwise it wouldn’t be in the game.
I played a lot of Free-to-play MMO’s also I played several MMO’s which had subscription. When I learned one thing from Free-2-Play MMO’s its that spending money is in our nature because most F2P MMO’s the Items were only for decorative purpose but still people buying it.

Again it’s in our nature to spend money on things that we really don’t need otherwise we wouldn’t really buy any Video games. So please stop with these empty phrases!!

My personal opinion is that Cryptic has damaged their reputation now and there for also the success of Champions Online. And their marketing manager must see it too that the announcement of Microtransaction has damaged the Brand, the upcoming game and the fan base. But they could turn it all around with one announcement which would also make huge PR – No to the MT implementation.

Mhhhh, but maybe you really need to be a rocket scientist to understand it, so let’s build a rocket and get off the greedy planet.

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